2nd Annual #LiveLikeRoo Ice Cream Photo Contest!

Let’s #CelebrateRoo!!!

Tuesday, 7/11/17, would have been Roo’s 7th birthday. What better way to celebrate than with ice cream and a contest!

Treat yourself and your pet to ice cream and post your photo, or video, on your Instagram (make sure it's set to public so we can see it). Use the hashtag #CelebrateRoo.

Get a chance to win one of these #LiveLikeRoo/PetYourShirt tote bags or duffel bags filled with goodies.

Two winners will be chosen based on:
1) People’s Choice (most likes on Instagram) and
2) Our Favorite (chosen by @Livelikeroo and @Petyourshirt).

Have fun with the photos and videos, wear a #LiveLikeRoo shirt, or don’t wear a #LiveLikeRoo shirt, but please wear a shirt.

The contest starts 7/11/17 and ends 7/16/17, National Ice Cream Day (midnight CST) and we’ll announce 2 winners Tuesday, 7/18/16.

We're Celebrating Roo all month long - July is his Birthday month (7/11), it's National Ice Cream Month, National Ice Cream Day is Sunday (7/16) and this is our anniversary month partnering with the Live Like Roo Foundation.

Shop for a #LiveLikeRoo shirt or tote bag here.


People's Choice: QuatchiPug 


LLR/PYS Choice: Nash the Hedgehog, brother of Chloe and Rafee

All the 2017 Entries:


People's Choice was Violet Pug for her lovely ice cream in the park photo.

And Our Favorite was from Alyssa Rickey for showing us in super slo-mo how her pibbles eat ice cream.

A special prize was given to SarahBarista1110 for going "Above and Beyond" to #celebrateroo with her 6-part series and her neighbor's dogs and van!

Visit our Instagram page to see fun posts from us and our customers.